If we had to classify the world of online marketing into three limbs broadly, it would be quality content, timely audits, and constant innovations.
The online business is a huge market place where there is a user for every product and service. We live our lives online; without online marketing, even a great product is redundant.
Making the right content for online use is hardly a challenge these days. An outro maker no watermark can easily be used to make videos in just a few minutes. The tools available online, themself sustain your progress in the digital world.
Below we cover ten simple tricks that can help improve and sustain any online marketing plan.
Leverage Curated Content
Curated content is the process of collecting and posting content that is relevant to your user base. This process is done by giving due credit to the original owner of the material and helping your user base gain more essential information.
For example, if you run a travel company, sharing the article from a magazine about new travel offers and regulation will count as curated content.
Give Away Free Resources
Giving away merchandise and freebies can cost money to produce and lead to insignificant returns. By compiling blogs, instruction videos, and other informative resources around your domain of business, you can attract a market that is looking for you.
Another added benefit is using trackers like Facebook pixels. You can gather information about your visitors, which can be later reused to target campaigns and online ads.
Video Marketing Is Primary
Videos are the new wave of online marketing. More than seventy percent of online content consumed today is in the form of videos. This is because videos make for a very engaging medium that shares more information in less time.
Creating videos for a brand is also an easy process. You can use a free instagram video editor online to get flawless videos in just a few minutes.In Instagram you will find lots of funny videos for your entertainment.
Pop-ups are far from redundant for your website. The ideal way to use a pop-up is by having them as a delayed feature. Once you register a user on your site for more than ten seconds, capture them with a useful pop-up.
These pop-ups can be used for many call-to-actions such as an email signup form, a chat-bot, or a product sale.
Interact With Other Pages
One hack of running your social media for a small business is interacting with other pages. This means you should look at your brand as a person, and voice your comments on other posts. Interacting with consumers gives your page much higher traction among interested domains.
The same is true for your pages. Provide authentic and honest replies to comments on your social media to help your followers build trust with your brand and increase engagement.
Promote And Reward Sharing
We have all heard that word-of-mouth is one of the most effective ways of marketing. Now, what if there was a way to trigger your users to share your brand? One method of brand promotion is by giving rewards to users who recommend your product or service.
Try generating promotion codes: when users ask their friends and family to use your service, give them a discount for their gesture. An endorsement from friends is always taken more seriously than an ad.
Run Regular Website Audits
Your brand’s website is the endpoint to most call-to-actions. It is essential to audit your site each week to ensure all links and banners are functional. It also helps to update information based on the current market trends.
For example, If you run an online store, you might want to add discounts around the holiday or ensure all the buy-buttons are working. It’s good practice to assign one day of the week to audit these details regularly.
Make Timeless Content
While it is imperative to stick to trends and stay relevant with content, one cannot ignore the importance of timeless content. The quality of the information defines the shelf-life of any content, be it a blog, a video, or a post.
If you make content that can be relevant and helpful for many years to come, it will be a source of traffic to your brand for much longer. A good rule of thumb is making content around the interests of your brand’s TG. For instance, as a bakery owner, you can make videos on recipes or baking tips.
Cross-Post Across Platforms
Do not make content that is platform dependent. Post your work across as many platforms as possible. This helps you parallelly grow an organic following with the same piece of content.
While you might have to re-size or rebrand content based on the platform, do not exhaust it’s utilization to just one page.
Using online tools can come very handy in such a time. A platform like InVideo will give you the same video in multiple dimensions suitable for various social media platforms; all this in just a few clicks.
Use Pay-Per-Click For Faster Marketing
PPC or pay per click is a very underrated mode of marketing. The fact that you will pay for each click seems very overwhelming to a business owner.
This faux pas blinds us about its actual utility. The PPC model is a one-hundred percent way to assure that each click is only leading to your page.
This trick means you only pay for the people who visit your site or store. Once PPC brings the users through the doors, a perfect product will sell for itself.
All the pointers we discussed above might not make a seamless fit for your brand. We can look at these as guiding lights. They will have to be tailored to fit the needs of your target audience.
Over time, you will notice what works for your brand, hold on to those ideas, and discard the weak ones.
In the words of Tom Fishburne, “The best marketing doesn’t feel like marketing.” So keep it organic and take your time with it.