10 Essential SEO Optimization Tips Your Business Needs to Understand

If you have a business and you do not have an SEO strategy, you are missing out on some serious opportunities. Considering that 68% of online experiences begin with a search engine if you are not recognized by that search engine, your business essentially does not exist! 

You could have the best website on the internet, but without the right SEO optimization tips and strategy, all your hard-earned money you spent on your website design was pointless.

Not only will a great strategy draw in more traffic to your website, but it will also help Google to recognize you and establish your online presence. 

The problem is that since SEO is so important, how do you know if you are following the right strategies? The last thing you want to do is follow the wrong SEO optimization tips and possibly get blacklisted from Google.

Thankfully, we’ve created this article to help you learn the most important SEO optimization tips so that you can climb those SERP rankings in no time! Keep on reading to learn more. 

1. Get Writing

Content is key when it comes to climbing the SERP rankings. Google wants to know that you are providing fresh relative content to your audience, and once the bots pick up that your content is worthwhile, you will be rewarded.

The most important factor when it comes to content is to write topics that your audience wants to learn more about and less about what you want to say. People scroll through website blogs to gain information, not to learn about your dog’s chewing habits (unless you have a website in the pet niche). 

2. Use Legal Tactics

Perhaps one of the most important SEO optimization tips you could learn is to make sure you are not following any black hat SEO tactics. Black hat refers to any online tactics that are illegal by Google’s standards. If you are caught with any black hat tactics, you could be either penalized or blacklisted by Google.

Black hat tactics involve keyword stuffing, exploiting website loopholes, link-purchasing, cloaking, hidden text, plagiarizing or duplicate content, content automation, and anything that is disapproved by Google.

instead, focus on white hat tactics by keeping up to date with Google’s latest algorithm update. This includes fast loading time, quality content, relative content, appropriate linking, mobile-responsive sites, and the natural use of keywords.

3. Set Up a Google My Business Account

Adding your business to “Google My Business” will help you to appear in local search inquiries in your location. It will also provide access to your website, which will increase your search volume and show Google that you are a reputable website. 

This process is completely free and can help you to hold all of your information in one easy-to-access location.

4. Increase Your Website Loading Speed

If your website takes too long to load, your audience will bounce before it has time to finish. Unfortunately, this means that your slow website has increased your bounce rates which tells Google that people do not like your website. 

The easiest thing you can do is run your website through one of the many website speed tools available online. If your website is too slow, try changing up your graphics and any widgets that could be slowing your website down. 

If you have too many videos on your website, consider using an OTT (over the top media service) to speed it up. If you are wondering “what is OTT?” there is a lot more information available online. 

5. Use the Right Keywords

Keywords are essential when it comes to website optimization. Not only do you need to have the right keywords, but you also need some with the right difficulty ranking. 

Do some extensive keyword research before you start to create your content, this includes finding both short and long-tailed keywords that will help you to climb the SERP rankings. 

6. Do Market Research 

To learn how you can improve your SEO rankings, check out what your competitors are doing to get to the spot they currently are. This may include checking out what keywords they are ranking for, which blog articles have the most traffic, and where their SEO weaknesses are.

7. Use Internal Links

Internal linking will not only help your audience to find out more information on your website, but it will also tell Google that your website must be reputable because people are spending a lot of time on it.

The more time that people spend on your website, the lower your bounce rates will go, which is better for your overall SEO results.

8. Ask For Reviews

Google reviews are essential for climbing the SERP and for enticing potential buyers into becoming customers. People are more likely to purchase from your business if they see that you receive a lot of positive reviews from other customers.

9. Optimize Your Images

images on your website are not just there to make your website look nice, they are a major part of your SEO optimization strategy. Every time you upload an image, make sure you are including ALT tags in their description and also naturally implement keywords into their filename.

10. Use Analytics

Without analytics, you are essentially running in circles with no way to measure how your SEO strategy is doing. To measure and track your progress, install an analytics tool such as Google Analytics into the backend of your website. 

To do this, make sure the tracking code is properly installed, and you can always begin with the standard version until your website grows to the level in which you need to upgrade your tools.

Learn More SEO Optimization Tips Like These

There you have it! By following these SEO optimization tips, you are well on your way to increasing your SERP rankings and increasing your website traffic.

SEO can be a lengthy process and the results do not happen overnight, so remember to measure your progress and keep at it, and eventually, you will see your hard-earned results. 

To learn more tips like these, check out the marketing section of our blog!