10 Elements of Design That Every Graphic Designer Should Know.

There was a period when the design was too controlled, too patterned, and secure. But, because evolution is unavoidable, designers began to explore more, making the designs bolder and better. The Graphic Designer began to dig deeper into the science behind their target audience’s behavior, allowing them to become more adaptable to market demands. In this guest post, we will discuss more about all the main elements that every graphic designer must know. 

According to Juno Creative, today’s design has evolved beyond patterns and trends and became a way of life. However, behind the complexity of this lifestyle, distinct design elements make the globe a more creative, attractive place to live.

1. Lines

Look around you, you’ll see lines everywhere. Your computer screen’s edges, each key is on your keyboard’s sides. Even the letters on those keys are formed up of lines, some straight, some curved, and others slanted.

That is how crucial lines are. Without them, everything would blend into each other forever. A Graphic designer should know about the importance of lines. 

Aside from the fact that lines define shapes, they also translate into feelings and concepts that inspire similar reactions. Make a squiggly line next to a straight vertical line, for example, and you’ll begin to think of order and strength on one side and chaos and confusion on the other. It might be incredible if you want your audience to respond to specific calls to action.

2. Texture 

Without texture, any design might appear flat and boring. But when you add texture to the design, it begins to merge, as if it’s ready to jump out of the screen or the surface. An effective  Graphic designer must know how to create an attractive texture in a design. 

It is not crucial that texture requires in every piece of design. There will always be design tasks that might benefit from being clean and crisp. There will be times when a little texture might be beneficial.

You may improve the texture of your design by using a background that provides complexity to the surface. 

3. Colors 

It’s incredible how much colors influence everything and make an impact on designs. Colors have been studied extensively for their effects not just on moods and feelings, but also on people’s reactions and purchasing decisions.

Can you imagine an environmental corporation branding itself entirely in black and white, a company that wishes to portray professionalism and values while employing brilliant neon colors? This is a sufficient explanation of the importance of color in the design.

4. Scale 

Scale determines how different parts in a single design will take shape. It simply adds or subtracts logic from a component- for example, if you draw an ant next to a dog, it stands to reason that the dog should be much larger than the ant.Scale is also the most effective technique to generate drama. There may be times when a Graphic designer will need to abandon realism. 

5. Consistency 

Do you see the colors green or blue when you think about Coca-Cola? Probably not, because your imagination immediately goes to the color red. This is what consistency involves, it is an important element for a Graphic designer in the designing process. 

Consistency is essential when designing a brand. It all comes down to using the same shades, tones, and variations of the same color, as well as the same font styles. Office reports, billboards, and banner advertisements, everything related to design should be consistent. 

6. Symmetry 

Did you know that your eyes naturally see symmetrical patterns? This is the notion that firms like Target and Chanel use to make their logos more memorable.

One factor that adds a feeling of balance and order to any design is symmetry. This may not always be visible, but every great work of art has a unique technique of producing symmetry to please the eye.

7. Balance 

Balance and symmetry are commonly mistaken, but they are not the same. When something is symmetrical, each element may terminate on the same margin or have the same number of items on both sides of a page. This produces a sense of balance since you may accomplish the same effect without employing a symmetrical design.

For example, suppose you want to create a about page with some content and a picture. Even if the text is not the same as the image, a two-column arrangement may provide a feeling of balance.Balance is just something that helps a design appear complete. When a picture is imbalanced, it may appear unfinished or, worse, uninspired.

8. Contrast 

The rule of opposites is contrast. It distinguishes between light and dark, large and tiny. Contrast is typically one of the methods used by Graphic designer who wants to make an aspect or two stand out in their design.

However, contrast extends well beyond beauty. Readability is also affected by contrast. If you use two almost identical colors for the text and the backdrop, you’ll probably scratch your eyes out trying to understand what the text says.

9. Framing 

Framing simply indicates what should and should not be included in the image. Box boundaries and spaces are all examples of framing. 

You may also be inventive and utilize anything other than lines and margins for your frame. For example, a beach-themed poster may use shells lined up around the text. 

10. Grid 

It might be difficult to coordinate things on a blank area, which is why grids are so important for Graphic designer.

Grids assist designers in aligning and arranging items. Columns on a newspaper or magazine page are an excellent example of this. Can you picture having all that text put at random without the help of a grid? It doesn’t make any sense, it would be a disaster.


Ten different aspects, and ten distinct methods to construct or ruin a design. Always have a list of these features nearby while you work, and use it as a guide as you attempt to manage the hurdles of finishing your next design project. A Graphic designer will agree with all of the points outlined above. People use design firms to create their brand logos. You may also hire Juno Creative if you need a graphic design company for your business.