10 Best Lead Generation Tools to Scale Your Business

Lead generation tools are valuable assets for any business. They help businesses to identify potential customers and provide assistance to turn them into loyal customers to drive business growth. 

Tools for lead generation can be used by businesses for a variety of purposes including finding contact information, generating leads from multiple sources, automating the lead generation process, and so on. 

The availability of several lead generation tools makes it hard for businesses to choose the right tool for their business.

Here in this blog post, we will talk about the benefits of lead generation tools and present you with recommendations for the 10 best lead generation tools.

Ready to learn more? Let’s get started.

Benefits of Lead Generation Tools

Here we have outlined the different benefits of lead-generation tools:

Generate Leads From Multiple Sources

Nowadays, businesses have endless options of platforms available where they can reach and engage with their ideal customers.  Lead generation tools help businesses to generate leads from multiple sources such as email, the web, social media, and so many other platforms. 

More Accurate Lead Generation

Businesses are always striving to find high-quality leads to make the maximum investment. Lead generators enable businesses to better understand their needs and preferences that can be used to target audiences with relevant content. Furthermore, these tools can automate manual lead-generation processes such as follow-up emails to help businesses focus on more complex business processes to drive rather than tedious tasks. 

Improved Customer Segmentation

Lead generation tools enable businesses to group customers into different groups on the basis of common characteristics they share. The most common metrics used for customer segmentation are the customer’s age, location, interest, behavior, purchasing history, and so on. This will enable the businesses to create more targeted campaigns at scale to engage with customers and inspire them to make purchases.

4. Automated Lead Nurturing

Automated lead nurturing refers to the process of sending targeted customers to lead over time to turn them into customers. It helps businesses to deliver a personalized experience which will result in increased sales and conversion rates. For example, the lead-scoring benefit of Salesforce enables businesses to find out the leads that are most likely to turn into customers. Therefore, businesses can prioritize these leads to deliver value to the business.

5. Access to Real-Time Analytics

By providing real-time analytics about customer behavior and preferences, lead generation software allows businesses to engage with their target audiences more effectively. The business can optimize its marketing campaigns with real-time analytics for better lead generation and engagement. 

10 Best Lead Generation Tools

Here we have presented our curated list of the best lead-generation tools to scale your business:

1. Salesforce

Salesforce is one of the most popular cloud-based customer relationship management software. The platform offers a variety of Salesforce Pardot that perform several other tasks like lead scoring, lead nurturing and lead management. Furthermore, it has a wide range of products under its hood to help businesses streamline multiple areas. The real-time analytics offered by Salesforce enables businesses to optimize their marketing campaigns to match the current needs of their customers. The lead scoring feature guides the sales team to shift their efforts over the leads that have chances of conversion. Furthermore, Salesforce is a highly configurable tool. With the help of Salesforce development services, you can customize the platform to align its capabilities with your business needs. 

2. Intercom

Intercom is yet another highly powerful lead-generation platform. It is best known for its bot and real-time chat applications that can communicate with your website visitors and educate them about your offerings.

The lead qualification feature of Intercom helps businesses identify the leads that are the best match for their expertise. The platform comes with seamless integration capabilities to help you connect it with tools like Salesforce, Stripe, Marketo, and so on. 

3. Mailchimp

Mailchimp is email marketing and automation used by businesses across the world to effectively engage with customers and improve conversion rates. It is one of the highly cost-effective lead-generation automation tools for small businesses.

Mailchimp provides businesses with features like automated email follow-ups, customer segmentation, seamless synching with third-party tools, and so on.  

4. Pipedrive

Pipedrive is one of the best B2B lead-generation tools. It acts as a centralized sales hub to help the sales team to collaborate with customers, optimize sales pipelines, and forecast the sales cycle. The platform offers businesses access to lead generation tools like PipeDrive’s LeadBooster to help businesses to ensure their availability to talk with their customers to close more deals. It offers pre-built configurable templates to make it easy for the sales team to design the sales pipeline from scratch to close more leads. 

5. Keap

Keap is a lead management and tracking software that helps businesses to capture high-quality leads more efficiently. It enriches the sales team with real-time data about the leads to keep them updated with the lead status and guide them to follow the specific practices to win the lead. Furthermore, Keap allows you to apply several tags to the lead score to identify the high conversion potential leads.

6. Leadfeeder

Leadfeeder is a B2B lead generation software that helps businesses to identify the companies visiting their website and track their web activity to score quality visitors. The platform also offers native and two-way integration with a variety of tools like Pipedrive, Salesforce, HubSpot, Google Analytics, and so on. 

7. Zapier

Zapier is a no-code automation tool that helps businesses to automatically capture, organize and analyze the lead to guide them to high-quality leads. The platform is a highly powerful analytics tool that helps businesses gain a complete understanding of customer behavior and preference to build highly effective sales strategies. 

8. Leadpages

Leadpages is one of the highly effective lead generation platforms for small businesses. It helps businesses to connect effectively with their customers, collect leads, and close deals to increase revenue figures. Landing pages designed using Leadpages are highly enchanting to inspire visitors to take action. With access to real-time analytics of landing page performance, you can optimize them to maximize the results. 

9. ActiveCampaign

ActiveCampagin is a customer experience automation platform that helps businesses to find the right prospects and grow their business. It can be easily integrated with more than 900+ to make sure your sales team has everything they need to close more deals. With powerful automation in the sales process, ActiveCampaign helps businesses close more deals with less effort. 

10. Marketo

Marketo is yet another highly powerful lead generation and management tool that helps businesses to strengthen their relationship with prospects before they connect with the sales team. This makes it easy for the sales team to close more deals. To help the business reach the most ideal customers that are likely to convert, it offers personalized content and automated marketing campaigns.

Final Take

Lead generation tools are essential add-ons for businesses to make more profit by closing more deals. We have provided you with recommendations of the 10 best lead generation tools to help your business scale. You can evaluate these platforms on the basis of your requirements to choose the best lead-generation tools for your business.