You can start a direct marketing campaign to reach the current customer database or buy an email list from an agent or list manager to connect to new potential customers. If you are thinking of buying a mailing list, there are several things to consider.
Decide on the contact method
The first step is to decide how to reach your potential customers. Do you want to run a direct email campaign, communicate by phone or try an email campaign? Each contact method has its considerations.
When choosing a contact method, it is extremely important to know the different rules and regulations that govern each direct marketing method. If you are thinking of buying a telemarketing directory, take the time to inform yourself about the regulation of the excluded telecommunications numbers. If you decide that an e-mail explosion is a solution, make sure you know the requirements of CAN-SPAM.
Do not inform yourself about the rules that govern the marketing method you use could cost you dearly.
Know your target market
The next thing to do is determine which group would be most interested in your products and services. This is called the target market and your mailing list must be customized specifically to contact them. Do you promote your products to consumers or companies? If you don’t know what your target market is, try looking at your current customer base and using its features as a model for your target market.
How often will you arrive?
Will your direct marketing campaign be or will it be? This factor will probably be determined by the purpose of the campaign. Are you looking for new opportunities to raise awareness or are you trying to promote a limited time offer? Repetition is important for any marketing campaign. The more you communicate your message, the better.
Mailing lists allow single or multiple uses. One-time mailing lists are generally less expensive than multi-purpose lists because they are used only once. With multiple usage lists, you pay a full fee for first use and a reduced fee for each subsequent use.
You just have to make sure you have clear guidelines for using the mailing list you buy. If you use a mailing list multiple times for a single list, you will be charged a substantial fine.
How many contacts?
The size of the mailing list you purchase can be determined by several factors. The first is the marketing method you decide to use.
Email lists have a higher success rate if they are sent to a large number of contacts. The average opening percentage of an e-mail campaign is between 18 and 20%, with an average click rate of 3 to 4% (rates vary depending on the object and relevance). This means that out of 1,000 e-mails sent, around 200 will be open and 8 will respond to the call to action. A longer email list will ensure that your message opens and responds.
The size of the telemarketing list should be determined by the number of callers. If you plan to outsource a call center with multiple callers, the telemarketing list should take this into account. A telemarketer can answer between 300 and 500 calls in eight hours. If you have 4 calling telephony providers, you can view about 8000 names in a week. Conversely, if you only have one internal person who calls when you have time, you can switch from 100 to 150 games a week.
The number of contacts in a mailing list will depend primarily on the budget. With direct mail campaigns, the list is usually the least expensive part, especially if you have a lot of contacts. The cost of printing and shipping can be quite expensive if the list you send is long.
Other factors that can determine the size of your list are the number of contacts for your target market and your budget.
The more defined your target market, the better the mailing list will be. The key is to be able to properly reduce your target market. If your target market is too large, the mailing list will be too large.