Most important SEO Ranking Factors 2019: IFGICT

You may not be aware that these factors change very often. What worked for you last year may not be as effective this year. Hence, this is why you need to keep up to date with current trends in SEO. Websites that are properly optimised for search enjoy more visibility and, consequently, more traffic. Don’t forget that more traffic will lead to more sales and more profit, so if you neglect SEO, you are essentially shooting yourself in the foot; your website will not enjoy enough visibility on the internet and you will end up losing potential traffic. In this article, we will be sharing some of the essential SEO ranking factors that will help you dominate SERPs in 2019.

To make for easier reading, we have created a table of content for you:

  • Referring domains
  • Organic click-through-rate
  • Domain authority
  • Mobile usability
  • Dwell time
  • Total number of backlinks
  • Content quality
  • On-page SEO

But first, a little background.

 

 

What does ranking in SEO mean?

Ranking in SEO refers to the current position of your website in search results. A # 1 ranking means that your web page is the very first result on SERPs when people search for a particular term. This does not include promoted results, answer boxes and snippets. Appearing in the top 5 results is great because this accounts for more than half of clicks on the search results page. Appearing on the first result page is also a great achievement because literally no one goes beyond the first page of search results.

Ranking high in Google SERP involves a lot of work and patience. There are certain things Google look for when ranking a web page. The search giant checks things like:

  • The relevancy and authority of the content
  • The quality and amount of content
  • The reputation of the website
  • Information on the site and its owners

Google will consider all these factors when ranking web pages. Now, let us look at the essential SEO ranking factors for 2019.

  • Referring domains

Referring domains are the domains or websites that refer visitors to your site.

Referring domains to your website can be found in the Acquisitions Report of your Google Analytics dashboard. Creating an effective referring domain strategy for link building will help enhance your SEO efforts and deliver valuable results. Websites at the top of SERP have backlinks from a number of high-value, credible sources, and a proper referring domain strategy can help you achieve this.

  • Organic click-through-rate

The organic click-through rate is the number of clicks your web page receives on search results, then divided by the number of views/impressions or times it was viewed on the search engine results pages. Because no page ranking is created equal, knowing your organic CTRs will help you determine how important each rank position is to your website. Knowing your organic CTRs will also help you estimate the amount of organic traffic to your website. When you have a good idea of how much traffic is driven to your website, you will be able to set realistic expectations for your website and know how to measure the success of your expectations. The organic ranking is improved by SEO Expert in New Delhi. Through this, your website will be rank and you got maximum clicks.

  • Domain authority

Domain authority (DA) is a critical factor which helps determine how well your site will rank in SERPs. In almost every instance, the age of your website plays a vital role in your domain authority, although there are smart ways to improve the domain authority of a young website. The DA score ranges from 1 to 100, with a higher score improving your chances of faring better in search results. It, therefore, follows that to enjoy improved visibility in search results; the domain authority of your website must be very high.

  • Mobile usability

Google implementing its mobile-first indexing in 2019 means that mobile versions of websites will be indexed differently from desktop versions. The less obvious but more important implication of this development is that Google will now analyse websites against ranking signals, of which mobile responsiveness is an important one to determine how a site will rank in mobile and desktop search results. The implication of this is that if your website is not optimised for mobile, irrespective of how pertinent your content is, and how much your domain authority score is, or how well you meet other SEO benchmarks, it will not show up in results for a relevant search on mobile devices.

  • Dwell time

Dwell time is one of the least used, yet most important, site metrics that help search engines determine the relevance of a website. Dwell time is literally what it says on the tin. Its the amount of time a user spends on your site before returning to the search results. A longer dwell time means that the visitor found what they were looking for on your website, and this is good for your page ranking. A short dwell time, on the other hand, indicates that your website did not live up to the user’s expectations.

  • Total number of backlinks

Since the beginning of SEO, a lot of trends have come and gone, but backlinks remain one of the important signals necessary for Google page rankings. The number of quality backlinks to your site will have a huge impact on your rankings. In fact, more links result in better ranking as long as these are not bought links or links gotten via schemes. Note that backlinks coming from the same source are not as effective as quality links coming from a multitude of authority websites, so when creating a backlink building technique, bear in mind that it is the source of the links that matter, not the amount.

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