We all know that infographics are currently dominating the market because an Infographic is 10x times better than a blog.
Let me give you an example. Suppose you are trying to reach a current objective or goal in your office for quite some time now. Your boss has given a designated deadline for the task to be completed, but you are quite stubborn with the idea, and now you don’t want to do it either. But for the sake of doing your job, you have to write creative content from the first so that the goal can be reached.
So your co-worker suggested you go for an infographic because it would make your work go easier and at the same time, it would be great to create one. As soon as you did it, your idea and visualization came back or sprung to you. This is how much power an infographic holds.
Blog posts cause you fatigue
We all know that writing a blog is equivalent to writing a research paper on your computer or your laptop. You have to type out the words and make sure that the sentences are well-formed for your readers to understand. Many brands that want to market with their content are always fixated to blog posting. We all know that content is the king, but to some extent, it becomes tough for you to write something over and over again.
- An infographic that is used can reach 60% of the people who are reading your posts.
- Infographic is used so that all or every one of your readers can understand what you are posting.
- The median cost to reach your user with the help of an infographic is much lesser than the price that is imposed on your user with the help of a blog.
- Infographic has 73 percent of the completion rate. This means that whatever message you are trying to convey can be done quickly with the help of infographics rather than a blog.
Reasons why infographic outperforms a blog in the current market
Here are why infographics are used more often than a blog and why they can beat them as well.
1. Helps with Visual Storytelling
First of all, the main thing which comes when you are creating an infographic is that you are trying to tell a story to your audience. This means that when you are using a source of graphic onto the context for your brand image and marketing, then your audience will know it with the help of the resource and the tool that you have set. You are telling or conveying the brand story to them with the help of visuals. They are more likely to remember it than reading a blog.
2. Data Interpretation
All the facts are data are conveyed on your infographic. This means that when you are creating an infographic, then you are coming straight to the point with the facts and the figures. All the data which are covered in this infographic are beneficial because they can help you to understand the relevance of the source of information that you have provided. Writing the compelling text in an infographic is much better than writing the same on your blog. Because when you are writing books on an infographic, then you usually have to summarise it in just a few points and visual icons. But a blog needs a long paragraph for the explanation.
3. Humans process visuals faster than text
We are visual creatures. This means that 90 percent of our brains are wired to use the images that we see or the posts that we visualize. You are most likely to remember an infographic rather than a blog post that read a few months back.
Because people would instead look at an infographic on a website than at a lengthy context, which is provided right next to it, they are more likely to remember the visual image that they have seen than the points that they have read. On an average, 60 percent of the people are expected to read your infographic post than the blog post that you have just shared. Infographics are an excellent way for the users to scan and skim the content that you are producing them with.
4. Take advantage of SEO + Image SEO
On the search engine results, if you have infographic included inside your page, then you are more likely to drive in a lot of traffic. Infographics are readily easy to understand and process inside your head other than a blog post. For example, an integrated blog post might take you 10 minutes to cover, and to understand with the help of an infographic; you can do the same but just in 2. Plus, people are more likely to share your infographic rather than the blog post that you have made. Because infographic is so highly attractive, they get shared more easily on the web.
And the last thing is, infographics can be visible for a better period of time. This means that when you are writing a blog, then you always have to use the keywords into your post to make sure that it ranks. Plus, you have to do or attain other techniques to make your blog rank, as well.
But when it comes to an infographic, you don’t have to make so much effort there. Just create a useful infographic that is attractive and then share it with your peers. The more it will be shared, the better it will be on the ranks as well. Plus, an infographic is a mobile-optimized content, which means that the users can even see them easily on their mobile as well.
These top reasons are the one which shows how an infographic can outrank a blog in just a few minutes. But this does not necessarily mean that you should give your hopes up with the blogs. We all know that content marketing is a gradual source of your business to rank, so mix it up a bit if you can. Use video marketing, traditional or classic style of writing, and even infographics to rank higher in the search pages.